Prevent Harassment in the Hospitality Workplace, Starting Today.

Don't just fear a workplace complaint, do the right things to prevent it. Get protection and peace of mind today starting at just $495.


The LIQUID-U Wine Basics Academy

Sommelier tested, Sommelier approved. In just 4 hours of training & study, your staff can learn the basics about wine grapes, wine types, taste profiles, and pairing strategies.


Whiskey Education Made Easy With Our World Whisk(e)y Academy

Your sales clerks will "wow" customers with clear explanations covering all types of Whisk(e)y, aging & finishes - never letting a sale or upsell go by again.


Get Your Sales Teams
Into the Game for Real.

With LIQUID-UTM, Distributor & Supplier Sales Teams of all levels can learn Spirit, Wine & Beer basics, as well as compelling sales strategies that build confidence to close the sale.

Academy Programs that Put On-the-Job Skills First.

Wine Basics Academy

Level 1 of this Academy covers basic wine pairing, styles, segments (like sparkling, table, fortified), wine taste profiles, how we taste, the main grape varieties/varietals and the role of geography in understanding wine. Level 2 includes modules on wine styles by geography covering Europe, North American and the Southern Hemisphere. Each course is beautifully illustrated and interactive with custom audio, featured videos and on-the-job focused learning exercises.

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Preview: Wine Basics Academy
*Responsive Design for All Devices

Introduction to Wine Module

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Wine Taste Profiles Module

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World Whisk(e)y Academy

This Academy covers practical facts about American Whiskey (Bourbon, Tennessee, Rye, Blended, Bonded, Small Batch, Single Barrel), Scotch Whisky (Blends & Single Malts by Region), Irish Whiskey (Blended, Single Malt, Single Grain and Pot Still) and Canadian Whisky. Emphasis is given to understanding how to explain what makes each style unique, the taste profile, the ingredients, production, aging and finishing. Detailed coverage of leading brands and pricing segments. On-the-job scenarios are designed to answer likely customer questions.

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Preview: World Whisk(e)y Academy
*Larger Format Example For Tablet/Computer Viewing

American Whiskey Basics

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Scotch Whisky Basics

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White Spirits Academy

This Academy covers practical facts about Vodka (including flavored), Gin (all production methods), Rum (Light, Dark, Aged, Flavored, Overproof, Regional Styles) and Tequila/Agave Spirits (Tequila primarily, plus Mezcal). Emphasis is given to understanding how to explain what makes each spirit unique, the taste profile, the ingredients, production, aging and finishing. Detailed coverage of leading brands and pricing segments. On-the-job scenarios are designed to answer likely customer questions.

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Preview: White Spirits Academy
*Responsive Design for All Devices

Vodka Basics Module

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Introduction to Tequila/Mezcal Brands

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Beer Basics Academy

This Academy covers practical facts about beer origins, styles (ales, lagers), serving, production, and beer making regional styles (North America & Europe). Flashcard reviews provide helpful reinforcement. On-the-job scenarios answer likely customer questions. Each course is beautifully illustrated and interactive with custom audio and videos.

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Preview: Beer Basics Academy
*Larger Format Example For Tablet/Computer Viewing

Beer Production Module

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Beer Styles: Ales Module

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Create the LIQUID-U™ Program That Works Best for You

Each Academy Series Can Be Enhanced Using Our Exclusive 4 Step Process (Optional)

An Amazing Price: Basic Course Academies Range from
Just $495 for Up to 100 Learners

Discounts for Multi-Course Plans. No Annoying Monthly Payments - Basic Plans Are Renewed Just Once Annually.
BIG FEATURES
The First & Only

Job-Focused Spirits, Wine & Beer Skills Academy Program

  • Welcome to LIQUID-UTM
    We're the First & ONLY job-focused staff training program that covers Spirits, Wine & Beer. There's no other program with as wide a content coverage and our exclusive on-the-job content focus to get the job done right, the first time.
  • Select From:
    +25 full length courses and over 100 individual training modules.
  • +Course Examples Include: World Whiskey Academy (all styles of Whiskey, production, aging, finishing, brands); White Spirits Academy (Agave Spirits & Tequila, Gin, Rum, Vodka); The Basics of Brandy & Cognac; Wine Basics Academy (Red Wine, White Wine, Sparkling Wine, Fortified Wine, Aromatized Wine, Wine Production, Wine Geography, Wine Taste Profiles), Beer Basics Academy (Beer Styles, Beer Production, and Beer Geography).
AFFORDABLE COST
Plans Starting at $495/Course

for Turn Key Plans with up to 100 users

  • +Spirits, Wine & Beer Skills Academies
    These Academy Plans come with an optional Employee Skills Assessment and are the perfect turn key program for your whole front-of-house staff.
  • +Private Web Portal or LMS - Your Choice
    Receive full access to our award-winning online learning platform, or opt for a simpler Private Web Portal, both customized with your own landing page and branding.
  • +Training & Support Package
    We get you up and running in just a few weeks - and then provide service to keep you 100% satisfied and your learners with easy access.
REAL SAVINGS
Train More, Save More

Here's How It Works ...
Here's How You Save

  • Order multiple Courses and we'll drop your per Course cost.
  • This industry first option makes LIQUID-UTM the most cost effective training program of its kind available today.
  • Note: other online and live learning programs for Spirits, Wine & Beer don't reward you for trying to train more of your staff - NOT with LIQUID-UTM.
  • We WANT you to add more Courses, and we WANT you to be inclusive. And we put our guarantee where it matters most - your bottom line.
  • NO one else does this, as no other training program or platform is as dedicated to your success as LIQUID-UTM. Contact us for complete details!

Created by the Leading Developer of Online Wine & Spirits Training

  • Created by IMS, the industry's #1 Team of online course creators for distilled spirits, wine & beer - hundreds of courses created

  • Courses used by tens of thousands of learners around the world

  • 20+ years of industry experience in the adult beverage & online education industries

  • First hand training at top spirits & wine producer facilities aroud the world

  • CSS Certified team and members of USBG, SWE, the NRA and other industry associations